02251pab a2200193 454500008004000000100002100040245014400061260000900205300001300214362000800227520157400235650003301809650002101842700001501863773004401878909001101922999001901933952010501952180718b2018   xxu||||| |||| 00| 0 eng d  aGiri, Dhanashree  aNatural disasters in India: a comparative study of print media's approach of top four English dailies' coverage of Uttarakhand floods, 2013  c2018  ap.73-86.  aMar  aPrint media plays a significant role during disasters as it is one of the most widely used modes of communicating important information to the masses. Every media has different agenda to highlight in such a scenario. While some media may portray the devastation, others may expose the failures of the system. The article pursues four of the most read English newspapers in India out of which three are also local favourites of Uttarakhand, which are selected on the basis of their readership, to examine how print media disseminated the news of Uttarakhand floods 2013ﾗwhether it was playing an important role in awareness generation and mitigation or it was concerned with only reporting situational information. The authors use qualitative content analysis to map print mediaﾒs interventions during Uttarakhand disaster in 2013. Media framed most of the Uttarakhand flood stories by stressing widely on the response and less often focusing on the level of preparedness of the community. Most of the stories covered information related to rescue operation, while very few stories concentrated upon awareness generation, mitigation and redevelopment. Often the messages conveyed by the media pertain to ﾑduring-disasterﾒ and ﾑpost-disasterﾒ phases. It is evident from this study that efforts of media are least in educating people and disseminating information on disaster before it strikes. In the concluding note, authors specify the road to better disaster management and provide an input for policymakers and media agencies for a coordinated approach. -  aFloods - India - Uttarakhand  aDisaster - India  aVats, Aman  aIndian Journal of Public Administration  a116530  c116524d116524  00104070aIIPAbIIPAd2018-07-19hVolume no: 64, Issue no: 1pAR116990r2018-07-19w2018-07-19yAR