00323pab a2200121 454500008004000000100002400040245005800064260000900122300001000131362001200141650001400153773003400167180718b1988   xxu||||| |||| 00| 0 eng d  aThirunarayana, P.N.  aImplementing the marketing conceptbSome Indian cases  c1988  aM.4-7  a27 Feb.  aMarketing  aEconomic and Political Weekly