00405pab a2200133 454500008004000000100001800040245011500058260000900173300000900182362001400191650003500205700002000240773001100260180718b1989   xxu||||| |||| 00| 0 eng d  aMalathi, N.T.  aEffectiveness of mass media advertisementsbA mass media advertisements : a case study of Mysore city audience  c1989  a26-9  aMar.-Apr.  aMass Media - India - karnataka  aR. Kushal Kumar  aVidura