Mathew, N.M. <br/><br/>
Consumer talk: company's fortune - consumer's misfortune and the anatomy of unlearning 

 -  1996 
 - p.32-33,35; 22(5), Sep-Oct 1996, p.37-38; 22(6), Nov-Dec 1996, p.34-35 
 - Jul-Aug 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers