00342pab a2200133 454500008004000000100002600040245004200066260000900108300000900117362000900126650002000135700002100155773003200176180718b1989   xxu||||| |||| 00| 0 eng d  aRamamohan Rao, T.V.S.  aSearch costs, advertising and welfare  c1989  a1-22  aJul.  aAdvertisingribe  aRakesh K. Saxena  aIndian Journal of Economics