Cateora, Philip <br/><br/>
Readings in marketing: the qualitative and quantitative areas 
edited by Philip R. Cateora and Lee Richardoson 
 - New York  Appleton-Century-Crofts  1967 
 - 462p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>T34 C283