Boyd, Harper W. <br/><br/>
Marketing research: text and cases 
by Harper W. Boyd and Raply Westfall 
 - 3rd ed. 
 - Homewood  Richard D. Irwin  1972 
 - 813p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research --Case studies<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>T34084 B693