Ferrell, Robert W. <br/><br/>
Managing opportunity 
by Robert W. Ferrell 
 - New York  American MAnagement Association  1972 
 - 230p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management
<br/><br/><label>Dewey Class. No.: </label>T300 F413