Hayhurst, Roy <br/><br/>
Effective test marketing (an evaluation of risk reduction procedures for the introduction of new products): based upon a series of BIM seminars conducted by the authors 
by Roy Hayhurst and Gordon Wills 
 - New Delhi  All India Management Association  n.d. 
 - 416p. 
 - Management Information Services. Information Note No.3 .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>T34 Al51