00616cam a22001457a 4500008004000000082001300040100001800053245020700071260005400278300001000332440005900342650001400401700003700415700001800452180718bn.d.   xxu||||| |||| 00| 0 eng d  aT34 Al51  aHayhurst, Roy  aEffective test marketing (an evaluation of risk reduction procedures for the introduction of new products): based upon a series of BIM seminars conducted by the authorscby Roy Hayhurst and Gordon Wills  aNew DelhibAll India Management Associationcn.d.  a416p.  aManagement Information Services. Information Note No.3  aMarketing  aAll India Management Association  aWills, Gordon