Models, mesurement and marketing 
edited by Peter Langhoff 
 - Englewood Cliffs, N.J.  Prentice-Hall  1965 
 - 216p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Research
<br/><br/><label>Dewey Class. No.: </label>T34084 L265