Levitt, Theodore <br/><br/>
Inmovation in marketing: new perspectives for profit and growth 
by Theodore Levitt 
 - New York  McGraw - Hill  1962 
 - 253p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>T34 L579