Kotter, Philip <br/><br/>
Reading in marketing management 
edited by Philip Kotter and Keith K. Cox 
 - Englewood Cliffs, N.J.  Prentice Hall  1972 
 - 457p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>T34 K848r