Massy, William F. <br/><br/>
Planning in marketing: a selected bibliography 
by William F. Massy 
 - Cambridge, Mass  MIT Press  1962 
 - 56p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Bibliography
<br/><br/><label>Dewey Class. No.: </label>A2:T34 M386