Massy, William F. <br/><br/>
Stochastic models of buying behavior 
by William F. Massy, David B. Montgomery and Donald G.Morris 
 - Cambridge, Mass.  MIT Press  1970 
 - 464p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Stochastic Process<br/>Consumers - Mathematical models
<br/><br/><label>Dewey Class. No.: </label>T1508 M389