Mehta, Subhash C. <br/><br/>
Indian consumers: studies and cases for marketing decisions 
by Subhash C. Mehta 
 - Bombay  Tata McGraw-Hill  1973 
 - 336p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Decision-making - India<br/>Consumers - India<br/>Consumption - India
<br/><br/><label>Dewey Class. No.: </label>T15x54 M474