Robinson, P.J. <br/><br/>
Promotional decision making, practice and theory: a study in marketing management 
by P.J. Robinson and D.J. Luck 
 - New York  McGraw-Hill  1964 
 - 265p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>T34 R565