Rodgers, F.G. Buck <br/><br/>
The IBM way: insights into the world's most successful marketing organisation 
by F.G. Buck Rodgers and R.L. Shook 
 - N.Y.  Harper and Row  1986 
 - 235p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International Business Machines Corporation<br/>Business management
<br/><br/><label>Dewey Class. No.: </label>T300 R616