Weilbacher, William M. <br/><br/>
Marketing management cases: planning and executive marketing strategy 
by William M. Weiblacher 
 - New York  Macmillan  1970 
 - 358p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Case Studies
<br/><br/><label>Dewey Class. No.: </label>T34 W429