Hanan, Mack <br/><br/>
The market orientation of R & D: a recommendation for minimizing new product risk 
by Mack Hanan 
 - New York  American Management Association  1965 
 - 22p. 
<br/><br/> Management bulletin, 72, $3.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Research
<br/><br/><label>Dewey Class. No.: </label>T34084 Am35