Measuring and evaluating public relations activities 
by American Management Association 
 - New York  American Management Association  1968 
 - 30p. 
<br/><br/> Management bulletin, No.110 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations
<br/><br/><label>Dewey Class. No.: </label>I54 Am35