The package: key component of marketing strategy 
by American Management Association 
 - New York  American Management Association  1964 
 - 36p. 
<br/><br/> Management bulletin, 53 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Packaging
<br/><br/><label>Dewey Class. No.: </label>T3479 Am35pa