00325cam a22001097a 4500008004000000082001400040100002100054245007000075260002700145300001600172650002700188180718b1959   xxu||||| |||| 00| 0 eng d  aW948 B414  aBallaire, Arthur  aTV Advertising: a handbook of modern practicecby Arthur Bellaire  aNew YorkbHarperc1959  axvii, 292p.  aTelevision advertising