Analytical viewpoints in marketing management 
edited by Keith K. Cox 
 - Englewood Cliffs, N.J.  Prentice-Hall  1968 
 - 329p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management
<br/><br/><label>Dewey Class. No.: </label>T34 C839a