Theory in marketing 
edited by Reavis Cox... [et.al] 
 - Homewood  Irwin  1964 
 - 414p. 
<br/><br/> Jt eds: Wroe Alderson & Stanley J. Shapiro Spondored by American Marketing Association 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>T34 C839