McQuail, Denis <br/><br/>
Mass communication theory: an introduction 
by Denis McQuail 
 - 3rd ed. 
 - London  Sage  1994 
 - 416p. 
<br/><br/><label>ISBN: </label>0803977859 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media
<br/><br/><label>Dewey Class. No.: </label>I548 M243