Consumerism: search for the consumer interest 
edited by David A. Aaker and George S. Day 
 - 4th ed. 
 - New York  Free Press  1982 
 - 500p. 
<br/><br/><label>ISBN: </label>0029001501 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer protection --United States.
<br/><br/><label>Dewey Class. No.: </label>B3096 Aa41/82