Wright, Peter <br/><br/>
Strategic management concepts and cases 
by Peter Wright, Mark J. Kroll and John A. Parnell 
 - 4th ed. 
 - Upper Saddle River  Prentice Hall  1998 
 - 372p. 
<br/><br/><label>ISBN: </label>0136817505 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning --Case studies<br/>Strategic planning
<br/><br/><label>Dewey Class. No.: </label>I5 W232/98