Services marketing 
by Christopher H. Lovelock 
 - 3rd. ed. 
 - New Jersey  Prentice Hall International  1996 
 - 660+p. 
<br/><br/><label>ISBN: </label>0134613775 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries - Marketing
<br/><br/><label>Dewey Class. No.: </label>T34 L944