Kotler, Philip <br/><br/>
Principles of marketing 
by Philip Kotler and Gary Armstrong 
 - 8th ed. 
 - New Delhi  Prentice-Hall of India  1999 
 - 637+p. 
<br/><br/><label>ISBN: </label>8120314905 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>T34 K848p/1999