01401pab a2200169 454500 180718b1998 xxu||||| |||| 00| 0 eng d Steward, Fred Situating discourse in environmental innovation networks 1998 p.479-502 Nov Network mapping and discourse analysis are combined in the study of organizational communication in `green' innovation in UK and German firms. The `focal action-set' approach is introduced as a method for mapping actors, links and flows mobilized in the development of discrete innovations; this enables a `situated' focus on discourse between actors in different parts of the network. Capabilities for handling multiple discourses across a range of different interfaces were a key element of organizational communication in all cases. Two different network types are identified: those with strong knowledge/customer linkages which are prominent in the UK sample and those characterized by regulator/supplier linkages which feature in the majority of German cases. Texts exchanged across a variety of network boundaries are analysed with regard to content and argumentation. Contrasting patterns of discourse are found to be associated with the different network types. - Reproduced Communication organizations Conway, Steve Organization 39913 39913 39913 0 0 0 0 IIPA IIPA 2018-07-19 Volume no: 5, Issue no: 4 AR40285 2018-07-19 2018-07-19 AR