Vieira, Walter E. <br/><br/>
Marketing is business: insights for the 21st century 
by Walter E. Vieira 
 - New Delhi  Vision  2002 
 - 268p. 
<br/><br/><label>ISBN: </label>8170945178 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing - Management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>T34 V673