Sutherland, Max <br/><br/>
Advertising and the mind of the consumer: what works, what doesn't, and why 
by Max Sutherland and Alice K. Sylvester 
 - 2nd ed. 
 - Crows Nest  Allen & Unwin  2004 
 - 326p. 
<br/><br/><label>ISBN: </label>1865082317 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour<br/>Advertising - Psychological aspects
<br/><br/><label>Dewey Class. No.: </label>T3471 Su84/2004