Perspectives on methodology in consumer research 
edited by David Brinberg and Richard J. Lutz 
 - New York  Springer-Verlag  1986. 
 - 301p. 
<br/><br/><label>ISBN: </label>3540962387 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Motivation research (Marketing) - Addresses, essays, lectures<br/>Marketing research - Addresses, essays, lectures<br/>Consumers - Research - Addresses, essays, lectures
<br/><br/><label>Dewey Class. No.: </label>T15 B77