Loudon, David L. <br/><br/>
Consumer behavior: concepts and applications 
by David L. Loudon and Albert J. Della Bitta 
 - 4th ed. 
 - New York  McGraw Hill  1993. 
 - 788p. 
<br/><br/><label>ISBN: </label>0071125116 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior - United States<br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>T15 L926/93