Peter, J. Paul <br/><br/>
Consumer behavior and marketing strategy 
by J. Paul Peter and Jerry C. Olson 
 - 6th ed. 
 - New York  McGraw Hill  2002 
 - 582p. 
<br/><br/><label>ISBN: </label>0071121110 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer protection<br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>T15 P441/2002