Hoyer, Wayne D. <br/><br/>
Consumer behavior 
by Wayne D. Hoyer and Deborah J. Maclnnis 
 - 3rd ed. 
 - Boston  Houghton Mifflin  2004 
 - 697p. 
<br/><br/><label>ISBN: </label>0618264825 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer protection<br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>T15 H852/2004