Kim, W. Chan <br/><br/>
Blue ocean strategy: how to create uncontested market space and make the competition irrelevant 
by W. Chan Kim and Renee Mauborgne 
 - Massachusetts  Harvard Business School  2005 
 - 240p. 
<br/><br/><label>ISBN: </label>1291396190 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation<br/>New products
<br/><br/><label>Dewey Class. No.: </label>T34 K56