Rao, A.K. creator Muralidharan, B. text xu| 1998 continuing ng p.46-54 Most of the literature on corporate governance deals with the control of corporates in their financial, economic, and ethical dimensions. The areas traditionally covered are undoubtedly significant. However, these do not cover the entire spectrum of corporate management. Given the fact that stockholding patterns are changing and knowledge is more important than fiscal capital, an entirely new way of thinking is required to ensure the success of corporations. In the recent past, there has been a move towards involving employees through employee stock option plans. The idea behind this initiative is to make employees work in an enlightened self-interest set-up. In this paper, the authors emphasize that there is a need to move away from conventional thinking and introduce new forms and methods by which a concern is managed. This would help in the long-term growth and survival of companies, eschewing short-term successes and glories. It is in this context that this paper takes a different view and provides a perspective from that of people who are actively concerned with the business of their own organization. - Reproduced Industrial management - India Industrial management ASCI Journal of Management 180718