Stone, Merlin <br/><br/>
Consumer insight: how to use data and market research to get closer to your customer 
by Merlin Stone, Alison Bond and Bryan Foss 
 - London  Kogan Page  2004 
 - 288p. 
 - Market research in practice .
<br/><br/><label>ISBN: </label>0749444479 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Database marketing<br/>Marketing research<br/>Consumer relations - Management
<br/><br/><label>Dewey Class. No.: </label>T15 St71