Clow, Kenneth E. <br/><br/>
Concise encyclopedia of advertising 
by Kenneth E. Clow and Donald Baack 
 - New York  Best Business Books  2005 
 - 213p. 
<br/><br/><label>ISBN: </label>0789022117 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising - Encyclopedias
<br/><br/><label>Dewey Class. No.: </label>T3471055 C626 (R)