Corporate branding: concepts and cases 
edited by K. Suresh 
 - Hyderabad  ICFAI University Press  2005 
 - 187p. 
<br/><br/><label>ISBN: </label>817881516 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products - Marketing<br/>Advertising<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>T34 Su78