Building customer loyalty: perspectives and applications 
edited by Shyam Sunder Kambhammettu 
 - Hyderabad  Le Magnus Univ. Press  2005 
 - 172p. 
<br/><br/><label>ISBN: </label>8189333127 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour<br/>Consumers
<br/><br/><label>Dewey Class. No.: </label>T15 K128