Case studies on generic strategies 
edited by S.S. George, Sanjib Dutta and Vivek Gupta 
 - Hyderabad  ICFAI Center for Management Research  2005 
 - 367p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media - Research<br/>Advertising<br/>Mass media critism
<br/><br/><label>Dewey Class. No.: </label>I548 C267/1