Effective sales promotions: views and experiences 
edited by K. Suresh 
 - Hyderabad  ICFAI University Press  2005 
 - 162p. 
<br/><br/><label>ISBN: </label>8178815397 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion<br/>Sales management
<br/><br/><label>Dewey Class. No.: </label>T347 Su77