Floor, Ko <br/><br/>
Branding a store: how to build successful retail brands in a changing marketplace 
by Ko Floor 
 - London  Kogan Page  2007 
 - 360p. 
<br/><br/><label>ISBN: </label>0749451688 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Retail trade.<br/>Branding (Marketing)<br/>House brands --Marketing
<br/><br/><label>Dewey Class. No.: </label>T34 F659