Nielsen, A.C. <br/><br/>
Consumer-centric category management: how to increase profits by managing categories based on consumer needs 
by A.C. Nielsen, John Karolefski and Al Heller 
 - New Jersey  John Wiley  2006 
 - 356p. 
<br/><br/><label>ISBN: </label>0471703591 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers - preferences<br/>Retail trade - management
<br/><br/><label>Dewey Class. No.: </label>T344 N554