Kapferer, Jean-Noel <br/><br/>
Strategic brand management: creating and sustaining brand equity long term 
by Jean-Noel Kapferer 
 - 2nd ed. 
 - New Delhi  Kogan Page  2000 
 - 443p. 
<br/><br/><label>ISBN: </label>8175541091 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products - marketing<br/>Advertising<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>T34 K141