00472cam a22001577a 4500008004000000020001500040082001300055100002400068245010200092250001200194260003200206300001000238650003600248650001600284650001400300180718b2000   xxu||||| |||| 00| 0 eng d  a8175541091  aT34 K141  aKapferer, Jean-Noel  aStrategic brand management: creating and sustaining brand equity long termcby Jean-Noel Kapferer  a2nd ed.  aNew DelhibKogan Pagec2000  a443p.  aBrand name products - marketing  aAdvertising  aMarketing