Paley, Norton <br/><br/>
The manager's guide to competitive marketing strategies 
by Norton Paley 
 - 3rd ed. 
 - New Delhi  Viva Books  2007 
 - 412p. 
<br/><br/><label>ISBN: </label>8130903490 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing - management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>T34 P175